The January 2008 edition of the Journal of Nutraceutical Business and Technology featured an article titled "The Little Berry With a Big Future" about the Aronia berry as the next big category in superfruit nutrition. The article discussed Aronia for "Record-Breaking Anthocyanin Content", as a "Promising Alternative to Blueberry & Co.", and praised it for an anthocyanin content "which is more than five times as much ... as found in blueberries". As Aronia takes its voyage from obscurity to preeminence in the superfruit marketplace, it will continue to garner attention from leading industry publications like this.